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Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.Online dating services also differ widely in their revenue streams.Nevertheless, a similar number of online daters (31%) and non-users (32%) agreed that online dating kept people from settling down.In all, there was little difference among the sexes with regards to their opinions on online dating.Opinions and usage of online dating services also differ widely.A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.In 2008, Cynthia Feliciano, Belinda Robnett, and Golnaz Komaie from the University of California, Irvine, investigated the preferences of online daters long gendered and racial lines by selecting profiles on Yahoo!Personals – then one of the top Internet romance sites in the U.
This increase was driven mainly by people aged 18 to 24, for whom usage almost tripled.Nevertheless, only one in three had actually gone out on a date with someone they met online.About one in five, especially women, at 30%, compared to 16% for men, asked for help with their online profile.Safety was, however, the exception, with 53% of women and only 38% of men expressing concern.
There is, however, great variation along gender lines.
According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not.