New adult dating site
Others, however, predict that revenue is expected to grow 25% by 2020. According to the Pew Research Center, between 20, online dating usage has tripled among those between the ages of 18 and 24.
Beyond its existing users, dating services benefit from tailwinds such as an untapped market, increasing millennial spending power, young people delaying life milestones such as marriage and home purchasing, as well as working longer hours.
S., the industry’s biggest players, and how these products actually make money (if they even do!
) According to research firm IBISWorld, dating services in the US will be a billion a year business in 2018, growing since the previous year.
From 2013 to 2015, the share of 55- to 64-year olds has doubled from 6% to 12%.
According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app.
However, when it comes to user engagement, Grindr (12 hours 26 minutes/month), Tinder (2 hours 39 minutes/month), Ok Cupid, and Bumble are at the top.
And, while Tinder is the most popular among 18-29-year-olds, is most popular for the 30-44 demographic.
Users might not realize that Match Group actually comprises 45 brands, including big names such as Match.com, Ok Cupid, and Tinder, and it IPOed in 2015.On the other hand, services like Tinder, Hinge, and Bumble eschew these surveys and essays, instead requiring that users link up their other social media accounts (Facebook, Spotify, Instagram).Apps in this second camp automatically populate users’ profiles.Bumble uses a similar format to Tinder, but with a twist: only women can send the first message, meant to cut down on “sleazy” messaging from men.